Digital marketing helps your brand to have a strong online presence. This guide is for small business owners, freelancers, startups, independent artists, and anyone interested in expanding their knowledge in web marketing. It will help you master the basics of online marketing.
Here are some tips that will help you plan your online marketing strategy:
Search Engine Optimization (SEO)
This is the process of increasing the quality and quantity of site traffic through organic search results. Search Engine Optimization takes time, and doesn’t give instant results, that’s why it is considered to be the hardest practice of digital marketing. With an effective SEO strategy, you are able to keep up with your competitors, grow your website traffic, build brand identity, and improve your conversion rate.
Social Media Marketing (SMM)
This form of marketing is based on social media. Depending on the type of your business, and on your preferred budget, you can determine the social network you want to go with. As long as you create engaging content for your target audience, you will be able to communicate with them without any considerable investments.
Email Marketing plays an essential role in reaching and engaging your audience. It will help you build a community, and allow you to personalize your messaging based on customer actions. This is one of the most efficient tactics for growing your audience, strengthening relationships, boosting sales, and reaching people on any device.
“I want to do business with a company that treats emailing me as a privilege, not a transaction,” - Andrea Mignolo
This form of marketing is aimed at spreading brand awareness or interest in your product through involving a large number of people on different social platforms such as Quora, Facebook Groups or Reddit. Crowd Marketing is especially useful for small businesses who are on a low budget and who want to be able to narrate the story of their business.